We understand the steps and give a definition
First step we must define the vision and our goals that are real and tangible.
Exploit all the channels at our disposal, we imagine that we have a certain number of ingrendients with the objective of managing the quantities and obtaining the perfect mix, where each of the ingredients contributes to the final result of our elixir. In this case, our ingredients are the channels we have available to launch our digital strategy.
Naturally, for the available channels we initially understand the web pages, e-commerce, social and all the online material with which we can interact.
So actions, all choices aimed at achieving corporate or personal goals.